Anti-Drug PSA

In RICIN, Dr. McClellen and Inspector Davis view an anti-drug PSA that they have designed and starred in. The PSA was the result of a joint effort between the mayor and the Commissioner Jordan to take a proactive stance on crime. The department has spent so much time and energy in the recent years combating drug-related crimes, when they could be tracking down dangerous criminals. Jordan didn't want to waste any more police resources, but the mayor wanted to look good for re-election. The compromise they came up with was to start an aggressive PSA campaign against drug use, while quietly decriminalizing possession of less than two grams of pot. That way, it would look like the mayor was taking a hard stance on drug use, while the police didn't have to prosecute innocent teenagers.

For part of that PSA campaign, Davis and McClellen created a brief informational that could be broadcast in between ads on public TV channels. They were given full creative rights for the project, and ended up using a combination of hard-hitting emotional testimony, catchy metaphors, and shocking depictions of drug use to persuade citizens not to use drugs.

It was met with mostly positive reviews, scoring a 4.2/5 on RateMyPSA.org